There is no one central place for training and education that covers all aspects of our space. We are an ever changing industry and it’s hard to keep up!  

But there are a lot of resources out there and while we work with you to sort out what’s what, we wanted to share the resources we have heard about or that you have told us you find useful.

Recommended means you have told us you have utilized and used the resource.

Training

General

• Trainings and Certifications from IAB US
• InMobi University for Publishers
• Kahn Academy
• LinkedIn Learning – recommended – many basics, advertising, marketing
• Miss Excel – recommended
• OneTrust Certification Program (for clients) – recommended
• Senator We Run Ads – very basic stuff
• Skillshop (for clients) from Google – recommended – covers GAM, Google Analytics, YouTube
• U of Digital – recommended

Programmatic

• adform Academy – recommended
• Decode Series from automatad
• Master Your Ad Inventory from PubGuru
• MediaMath Academy – recommended
• Programmatic Advertising from Hélène Parker Consulting
• Publisher Monetisation Training from The Women in Programmatic Network
• The Trade Desk Edge – recommended
• TPA Academy Courses
• Training Ad Ops from Jellyfish
• Yahoo DSP Certification (for clients) – recommended

Coding

• W3 Schools – recommended – good for baseline coding

Buy-Side-ish

• InMobi University for Media Buyers and Marketers – one of the courses was recommended by a pub
• Learning Console from Amazon Ads

Education

General

• Ad Tech Explained from Trey Titone
• AdProfs consultancy founded by Ratko Vidakovic
• An Overview of the UK’s Digital Advertising Industry from IAB UK
• Contextual Advertising 101 from GumGum – recommended
• Not a Newsletter: A Monthly Guide to Sending Better Emails
• The Little Black Book Series from Jounce Media
• WTF Series from Digiday

Programmatic

• Header Bidding from Freestar
• Programmatic 101 from the IAB UK – recommended
• Publisher Considerations for Partner Consolidation from Emry DowningHall
• Buy-Side-ish
• The Programmatic Private Marketplace Checklist

What are we missing? Anything not categorized well? What training or resource out there has worked great for you or your team. Any of these make it on the list but are complete junk? Contact melissa@beeler.tech.