Beeler.Tech Produced Content

• Camp.Fire September 28, 2023 – a webinar focused on flooring strategies and includes presentations by Chris Kane, Chris Francia and Tom Triscari. A must watch.
• Recording of a Roundtable discussion on flooring on April 25, 2023 led by Jared Segal, Aditude – publisher only access.

Definitions of Flooring:

• Prebid Server Documentation on Floors
  • Prebid
• IAB Tech Lab openrtb2.x specs
• Ad tech simplified : What is Floor Price?
  • GreedyGame – Jul 28, 2018
• Price Floor Optimization for Publishers: How to Determine Price Floors for Your Inventory
  • Brid.TV – April 3, 2023
• Price floor optimization tips and best practices for publishers
  • Blockthrough – 9 JUNE 2023
• Dynamic floor pricing increases publisher revenue — with the right method and technology
  • Optimera – July 12, 2023
• What Is Dynamic Flooring?
  • AdMonsters – July 03, 2023

Industry Headlines

• The Trade Desk Plans To Lowball SSP Floor Prices
  • AdExchanger – August 25, 2023
• Floor Prices – Much Ado About Something
  • Gareth Glaser, September 19, 2023
    • Lila Hunt’s LinkedIn Response
• CTV Bid Floors Analysis
  • Augustine Fou, May 24, 2023

Strategies

• Two Ways Publishers Can Improve Programmatic Supply Efficiency
  • AdExchanger – June 1, 2023

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