Tools of the Ad Ops Trade

Recommended means our community has told us you have utilized and used the resource.

General

• Ad Ops Tools – CPM calc, UTM link builder, User Agent String, and more
• Ad Manager Tag Generator & Tester – GAM tag generator and tester
• Builtwith – Find out what websites are built with
• Charles –  – recommended – essential troubleshooting tool
• Cookie Status – tracking protection mechanisms implemented by the major browsers and browser engines
• DiffChecker – Text comparison tool
• EZ GIF – GIF maker and editor
• Google Ads Status Dashboard – Dashboard for monitoring Google Tools status
• Google Publisher Tag – Getting started with GPT
• IAB TCF String Encoder/Decoder
• Image Border Editor – Quick way to add a border for those of us not otherwise inclined
• Real-time HTML Editor – Translates HTML to text
• Sellers.Guide – recommended
• Test a Tag – For previewing display tags
• URL Decoder/Encoder
• US State Privacy Legislation Tracker
• VAST Tag Tester – For previewing VAST video tags
• Video Advertising Error Codes
• Well-Known Resource Index – Implemented in webservers to that requests to the servers are consistent

Chrome Extensions

• Headerbid Expert
• HTL Debug – recommended
• PubGuru Ad Inspector

Javascript Bookmarklet

• Javascript Bookmarklet: Enables Prebid Logs – javascript:(pbjs && pbjs.getConfig())
• Opens GPT Console – javascript:googletag.openConso

Any of these tools you use and can recommend? Or others tools you recommend? Do you have an alternative tool better than the one we have listed? We are all ears. Contact melissa@beeler.tech