Privacy Sandbox Testing

Latest Updates:

• Due soon: IAB Tech Lab take on Privacy Sandbox
• Jan 31, 2024: CMA Publish: CMA’s Q4 2023 update report

Related Website Sets in the news:

• February 1, 2024: Press Gazette – Google plans to limit reader data sharing for publishers to groups of five sites
• Jan 29, 2024: AdWeek – Publishers Question Related Website Sets, Google’s Privacy Sandbox Solution for Cross-Site Tracking

Protected Audiences API in the news:

• February 2, 2024: Digiday – ‘Pretty hacky’: Decoding publishers’ concerns over Google’s Privacy Sandbox’s Protected Audiences API
• Jan 2024, Index Exchange launches https://www.privacysandboxdemos.com/ to explain PA API

Testing Results to Date:

• January 2024: Raptive’s Paul Bannister shares early results & follows up with additional information
• January 2024: Assertive Yield releases Google Cookie Depreciation and Topics API Impacts report (requires PII)

Testing Privacy Sandbox:

• Jan 25, 2024: Optable says its ready for testing – AdExchanger
• Jan 24, 2024: Criteo outlines their testing strategy – Criteo

Recommended Testing Steps

• Hear the call to action. Raptive’s Paul Bannister’s call to action (The Drum)
• Prepare for internal testing objectives discussion. (“What do we want to learn?”)
• Assess the impact of 3PCD on the commercial value of your brand.
• To be discussed at Base Camp Amelia Island, Mar 10-13, 2024
• Review CMA testing guidance
• Identify specific use cases.
• Review Chrome-facilitated testing
• Prepare your organization.
• Identify the resources you’ll need to prepare for and navigate testing in Q1
• Assess requirements to update your Prebid setup to 8.9+ and be ready to test
• Identify the broader picture of your company’s privacy strategy, including targeting solutions, and product opportunities
• Learn more.
• Identify your testing partners and talk to them about their plans.
• See recent updates on PrivacySandbox.com and the latest videos on YouTube.
• Share with the CMA
• Additional guidance to third parties on testing.
• You can reach the case- team on privacysandbox@cma.gov.uk, and the Monitoring Trustee by emailing: ING Trustee Services (trustee.services@ing.com); Matthew Hancox (matthew.hancox@ing.com); and David Verroken (david.verroken@ing.com). 
• Join the 1% without cookies: Third-party cookies restricted by default for 1% of Chrome users
• Understand Modes: Chrome-facilitated testing
• Use Index Exchange’s  https://www.privacysandboxdemos.com/ to explain PA API
• Dev Teams: use Chrome Extension to evaluate Privacy Sandbox impact on non-ad components of your site.

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